Pricing Calculator
Find the perfect selling price for your products. Enter cost price and desired profit margin to calculate the ideal selling price — never underprice again.
How It Works
Get started in seconds — no sign-up required
1
Enter Cost Price
Type your product or service cost (what you pay to produce or buy it).
2
Set Profit Margin
Use the slider or input to set your desired profit percentage (10%–200%).
3
Get Selling Price
Instantly see the selling price, profit amount, and profit margin percentage.
✨ Why Use This Tool?
- ✓Never underprice your products again — know your exact break-even
- ✓Set desired profit margin and get the selling price automatically
- ✓Understand the difference between markup and margin
- ✓Perfect for retailers, manufacturers, freelancers, and service businesses
- ✓Free and instant — no formulas required
- ✓Mobile-friendly for use anywhere
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Frequently Asked Questions
Everything you need to know
What is the difference between markup and profit margin?
Markup is calculated on cost price: (Profit ÷ Cost) × 100. Profit margin is calculated on selling price: (Profit ÷ Selling Price) × 100. A 50% markup does NOT equal 50% margin — it equals ~33% margin. This calculator shows you both.
What profit margin should I target?
Depends on industry: Retail typically targets 40-60% gross margin, restaurants 60-70%, software/services 60-80%, manufacturing 25-40%. However, net margin (after all expenses) is usually 5-20%. Start with what covers all your costs plus a reasonable profit.
How do I price my freelance services?
Start with your income goal: e.g., ₹12 lakh/year ÷ 1,000 billable hours = ₹1,200/hour minimum. Add 30% for taxes and expenses = ₹1,560/hour. Research market rates and adjust based on your experience and value delivered.
Should I price above or below competitors?
Pricing above competitors works when you offer superior quality, service, or results. Pricing below works for new market entry or when volume is your strategy. Never price below your cost — that's selling at a loss.
How often should I review my pricing?
Review pricing at least annually, and whenever: supplier costs change, competitor prices shift significantly, your skill/service quality improves substantially, or you're consistently at full capacity (strong signal to raise prices).